Here, we will learn how to build increase your site’s traffic and build qualified leads with small business SEO.
We will consider the various steps you can take to increase rankings through tools like image optimization and keyword research.
Start With a Solid foundation for small business SEO
Understand your website’s theme. Try to keep like content together so Google can understand what your business is about, and it will start ranking your site better, as it’s mission statement is to organize the world’s information and make it universally accessible and useful.
Begin On-Page SEO
Add h1s to each page and be sure to have related keywords such as “engagement photographer” or ” NYC event planner” in each image alt tag and H1 and h2 across your pages to increase your rankings. Image optimization can help you reduce load times and help Google rank you for keywords as well.
Implement these actions in your small business SEO and you’re on the right track.
Sign-up for Google My Business
2.) Sign in to your Google Account, or create one. Then, click Next. Sign up with your business email domain since this account will be for your chain. Enter the name of your business or chain. If you have a chain, you can also select it from the suggestions that display as you type.
3.) Enter your business’ or chain’s address. Then, click Next. You may also be asked to position a marker on the location of your business or chain’s branch on a map. If your business doesn’t have a physical location but operates within a service area, you can list the area instead. Then, click Next.
4.) Choose how your business will display on Google Maps. If you serve customers at your business address: Enter your business address.
Click Next. If you also serve customers outside your business address, you’ll have the option to list your service areas as well.
If you don’t serve customers at your business address: Enter your business address.
At the bottom, click I deliver goods and services to my customers Next.
List your service areas, then click Next.
5.) Search for and select a business category. Then, click Next.
6.) Enter a phone number or website URL, then click Finish. You’ll also have the option to create a free website based on your information. It’s recommended that you provide the individual phone number or store page for each location, rather than a single centralized call center.
7.) Enter a phone number or website URL, then click Finish. You’ll also have the option to create a free website based on your information. It’s recommended that you provide the individual phone number or store page for each location, rather than a single centralized call center. GMB can be a huge factor with small business SEO.
Post Quality content
Add a keyword-rich blog or video to your site to increase your visitor’s time spent on your page. For video, be sure you have a video transcript for the Google bot to crawl and find the keywords. There are free trials at places like Moz (30 days) and SEMRUSH (7 days) to find these industry and competitor keywords for you to use.
Don’t forget to share your quality content on social networks!
This content will keep visitors on your site longer, telling Google that it’s relevant to its users and therefore rank it higher. All of these will factor in better small business SEO.
Off-page SEO and Link-building
With a good foundation built and quality content under your belt, reach out to other creators in what’s called “link round-ups”.
A backlink is a link to your site from another.
Google sees this as a vote of confidence from the other website and is a boost to your SEO if the linking site has a high domain authority.
1.) Search Google and Twitter for your industry “keyword + link roundup“
2.) You’ll be greeted with a list of bloggers and influencers
3.) Reach out with personalized emails and pitch your linkable content to their roundup. Link-building can increase your domain authority dramatically and can be great for your rankings in your small business SEO.
If you have great assets to link to, they may share it on social media as well, resulting in more traffic and better rankings. Great job!
Watch the video on how to set up your business to Google My Business below:
You’ve already done the hard work and built yourself a business. Good on ya! Now getting it online and optimizing for the web so Google can get it front of your customers is paramount.
Following the steps above will start ranking you for keywords and drive organic search to your site and increase sales.
Do you network the old fashioned way? What about for your online business?